Caribbean #Marketing Conference 2K14 - The Social Media Revolution

Conference Overview In 1996 our principal attended a consultation meeting in Barbados on the future direction of the cultural industries. A suggestion was made then to market the country’s leading arts and culture event, the Crop Festival, on the Internet. The quick response from the erstwhile CEO was nothing short of overwhelming – “This Internet thing is overrated,” was his response. Unfortunately, the Caribbean as a whole is not known for early adoption of technology. There is always a sense of playing catch up even when the solutions are readily available. We have experienced this with automated banking, ecommerce, WIFI and now with social media marketing. Don’t let us make the same mistake that was made in the 1990s when we refused to get on board with these transformative technologies. Social media is not overrated. In fact, it is an integral part of our lives. The Caribbean #Marketing Conference 2K14 And Beyond: The Social Media Revolution will seek to dispel the myth that social media marketing is just a fad. There is no marketer, PR practitioner or modern professional who will not encounter or utilize an app or be enticed to shop online. This exciting one-day Conference will focus on marketing and branding especially in the digital world. How can we integrate apps, blogs and opt-in strategies into our marketing? In other words, the shift from outbound to inbound marketing. Traditional marketing is not dead and our lineup of impressive keynotes and speakers will be addressing some of their more novel approaches to the game.